Rental Unit Economics Benchmark
McGrath RentCorp and United Rentals across multi-year revenue, profitability, fleet reinvestment, leverage, debt service, and capital returns.
2025 Revenue Scale Gap
Latest EBITDA Margin
Latest Debt / EBITDA
Latest ROIC
Benchmark framing
The supplied benchmark emphasizes recurring rental revenue quality, disciplined fleet reinvestment, manageable leverage, durable debt-service capacity, and returns above cost of capital.
- United Rentals operates at much larger scale, while McGrath RentCorp sits in narrower specialty niches with a structurally higher EBITDA profile in the supplied series.
- Reinvestment intensity can be read through capex versus depreciation, where 1.0x signals replacement and 1.2x+ signals a more aggressive expansion stance.
- Debt and return metrics contain visible gaps in the provided metric file; those gaps are shown transparently in the charts instead of being imputed.
Missing points indicate the metric was not available in the provided benchmark dataset for that company-year.
Healthy range reference
Benchmark thresholds extracted from the supplied summary report and paired with the most recent disclosed values in the metric file.
| Metric | Healthy benchmark | Latest disclosed snapshot |
|---|
Revenue trend
Log scaling keeps both companies visible despite the large scale gap and preserves the multi-year trend shape.
Operating and EBITDA margins
Operating margin and EBITDA margin are shown together, with the report’s 40–50% EBITDA benchmark shaded.
Fleet capex versus depreciation
Capex / depreciation below 1.0x signals a fleet base being harvested or under-replaced relative to depreciation.
Leverage and interest coverage
Debt / EBITDA is benchmarked against healthy and warning zones, while interest coverage shows only disclosed periods in the provided file.
Returns on invested capital
The report frames value creation around beating an 8–10% cost-of-capital band; gaps remain visible rather than estimated.