Campaign Cost, Leads & CPL Dashboard

Deduplicated Google Ads campaign metrics for November 2024

Total Cost
30-day spend total
Total Leads
Across cleaned records
Blended CPL
Cost per lead
Unique Ads
Campaign Summary
Deduplicated performance snapshot

Coverage
Scope & comparison axes
Active location count
Tracked devices
Best lead day
Lowest daily CPL
G1 · Time Trend
Daily spend and leads moved in a tight band through the month
Bars show cost; the overlaid line tracks lead volume for the same dates.
G1 · Efficiency Trend
Daily CPL highlights the lowest-cost lead pockets and the higher-cost days
The dashed line marks the blended monthly CPL, with highlighted best-performing days.
G2 · Category Comparison
Device mix stayed balanced, with Mobile edging out the others on total leads
Cost share and lead share are compared directly, while the line shows device-level CPL.
G3 · Composition
Location contribution is concentrated in one market, with device splits carrying the variation
Treemap area is based on spend; hover reveals leads, ads, and CPL for each device branch.
G4 · Relationship
Spend-to-leads relationship shows how device days cluster around similar cost levels
Points farther up for the same spend are more efficient; bubble size reflects clicks.
G4 · Cross-Dimensional Heatmap
Date-by-device CPL heatmap surfaces the costlier efficiency pockets
Darker cells indicate higher CPL; this is the fastest way to spot isolated device-date outliers.
Device Table
Device performance summary
DeviceCostLeadsCPLSpend Share
Best Days
Lowest daily CPL dates
DateCostLeadsCPL