Retail Sales Dashboard
Interactive view of sales, category mix, and product profitability
Total Units
38.7K
38,654 units sold
Retail unit volume across all categories
Total Revenue
$2.33M
$2,326,534.35
Gross sales across regions and products
Overall Margin
12.6%
Profit $292.3K
Total profit retained after costs
Retail snapshot
Performance overview
Retail sales reached $2,326,534.35 across 38,654 units, producing $292,296.81 in profit and an overall margin of 12.6%. West is the leading region at $739,813.61, a $348,091.70 gap over South.
Category mix is split between volume and value: Office Supplies drives the most units (23,268), while Technology leads revenue at $839,893.28. High-ticket products matter: the top-selling item contributes $61,599.82, yet 3 of the 10 highest-sales products still run at a loss.
Signals
What stands out
- Highest revenue category: Technology ($839,893.28)
- Highest unit volume: Office Supplies (23,268 units)
- Top sales product: Canon imageCLASS 2200 Advanced Copier ($61.6K)
- Largest profit drag: Cubify CubeX 3D Printer Double Head Print (-$8.9K)
Sales by Region
Category Share of Units vs Revenue
Revenue Mix by Category
Top Products by Sales
Bottom Products by Profit
Product Watchlist
| Group | Product | Units | Sales | Profit | Margin |
|---|---|---|---|---|---|
| Top sales | Canon imageCLASS 2200 Advanced Copier | 20 | $61,599.82 | $25,199.93 | 40.9% |
| Top sales | Fellowes PB500 Electric Punch Plastic Comb Binding Machine with Manual Bind | 31 | $27,453.38 | $7,753.04 | 28.2% |
| Top sales | Cisco TelePresence System EX90 Videoconferencing Unit | 6 | $22,638.48 | $-1,811.08 | -8.0% |
| Top sales | HON 5400 Series Task Chairs for Big and Tall | 39 | $21,870.58 | $0.00 | 0.0% |
| Top sales | GBC DocuBind TL300 Electric Binding System | 37 | $19,823.48 | $2,233.51 | 11.3% |
| Profit risk | Cubify CubeX 3D Printer Double Head Print | 9 | $11,099.96 | $-8,879.97 | -80.0% |
| Profit risk | Lexmark MX611dhe Monochrome Laser Printer | 18 | $16,829.90 | $-4,589.97 | -27.3% |
| Profit risk | Cubify CubeX 3D Printer Triple Head Print | 4 | $7,999.98 | $-3,839.99 | -48.0% |
| Profit risk | Chromcraft Bull-Nose Wood Oval Conference Tables & Bases | 27 | $9,917.64 | $-2,876.12 | -29.0% |
| Profit risk | Bush Advantage Collection Racetrack Conference Table | 33 | $9,544.73 | $-1,934.40 | -20.3% |